Twitter is an online microblogging service for+- distributing short messages among recipients via personal computer or mobile phone. It incorporates aspects of social networking websites, such as Myspace and Facebook, with instant messaging technologies, to create networks of users who can communicate throughout the day with brief messages, or “tweets.”

It is also referred to as the SMS of the Internet because of its unmatched popularity and its similarity to the SMS text messaging system. It informs people about various TV events such as the Oscars, MTV Video Music Awards, etc, hence, sometimes called the virtual water cooler or social television.

Why Twitter?

• It has a large user base, which could include potential customers. With hashtags you reach an audience interested in a particular topic or in a particular location.
• Accounts can be set up free of charge. While paid ads are available, many businesses see benefits from organic posts and interactions.
• Servers cannot be infiltrated through Systems Development Life Cycle Process (SDLC) with its Cross-site request forgery (CSRF).
• All API requests are authenticated using OAuth with users App Key and user’s access tokens to keep credentials safe.
• Its API data, cookie data, user-supplied form input, URL parameters, data from databases, etc. escape all output being sent by your application, including SQL sent to your database server, HTML sent to users’ browsers, JSON output sent to other systems etc.