Snapchat Ads has even included a video creation tool in the Snapchat Ad Manager to make creating engaging, awesome-looking vertical videos a breeze. It can take many forms: videos, photos, gifs, etc. Regardless of the format, the ads are full-screen, appearing in between different types of Snapchat content, allowing the viewer to take immediate action, such as installing an app or clicking through to a specific URL. Though the ads can be up to three minutes long, they are most effective when they are three to five seconds long. In the past, if you wanted to run Snap Ads (Snapchat’s full-screen video ads), you would need to go through one of their ads partners. Now, though, you can create the ads yourself through Snapchat’s new self-serve ads tool, Snapchat Ad Manager.
Why Snapchat Ads?
- Offer an active user base. The 166 million Snapchatters who use the app daily, on average, spend over 30 minutes in the app and open the app more than 18 times per day.
- Offers a chance to reach distinct audience. Huge percentages of Snapchat’s U.S. daily users cannot be reached on Facebook (35 percent), Instagram (46 percent), Twitter (81 percent), and other major social platforms. Similar trends were found in the U.K.
- Over 60 percent of Snapchat Ads are played with audio on. (In comparison, 85 percent of Facebook videos are watched without sound.)
- Ads are shown full-screen, and as such, receive up to two times more visual attention than most other social media ads.