Salesforce Chatter is a cloud-based social network that helps connect employees and teams together. It is a feed of what’s happening at work: announcements, promotions, files, discussions. Salesforce Chatter is first and foremost a cloud-based social network that helps connect employees and teams together by enabling them to collaborate. It also allows the user to visualize the relationships between co-workers in an organization thereby improving communication, productivity and innovation. 

Why Salesforce Chatter? 

• Improve communication and collaboration. 
• Share files in a simple way: no more email attachments 
• Boost innovation: It’s a work-related network, so employees can connect with the people in different departments.
• The goal of Salesforce Chatter is to address all these issues, making collaboration an inherent part of the Salesforce platform. 
• Improve collaboration: it’s a work-related network, so employees can connect with the people in different departments they need to collaborate with. 
• Promote innovation from cohesive teams: it’s integrated with other parts of the platform, including sales, service and marketing. 
• Define a knowledge base: It helps track the information that is shared throughout the organization. 
• Give visibility on projects, tasks and company news. Also, track the latest changes and insights to make better-informed decisions. 
• Analyze the ROI: It is possible to monitor and measure how Chatter is used as part of the Salesforce services, such as who is reading what and when.