Redshift is a company that provides data warehousing solutions. The most important of these technologies is Redshift Spectrum and Redshift Performance Boost – these differentiating functionalities enable the company to be the leader of data warehousing solutions in terms of performance and cost-efficiency. It can be used as a replacement for traditional data warehouses. Spectrum allows users to analyze unstructured and semi-structured data, giving greater insight into the data, which would otherwise be excluded from the analysis. It also provides significant cost-efficiency through minimizing the amount of data stored and transferred to external storage.

Why Redshift? 

• Redshift Performance Boost allows for faster input and output of data. This is achieved through the use of Parquet data storage, allowing for more efficient data compression and faster data querying. 
• Redshift Spectrum ensures that all data is analyzed, saving time and resources. This also allows for more accurate analysis as it reduces the possibility of biases in the data. 
• Allows for easy scalability both vertically and horizontally, providing businesses with a cost-effective solution to their data warehousing needs. 
• In comparison to other competitive softwares, this company has a much larger scale of operations, providing faster, cheaper solutions. 
• It is a fully managed service, which removes the need for businesses to have an in-depth knowledge of data warehousing. 
• It does not require any expertise in the field. As a result, businesses focus more on their core competencies.