Adobe Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation. Marketo supports large enterprises to fast-growing small businesses providing measurable results from acquisition to advocacy with experiences that keep customers engaged.

Why Marketo?

• Gain access to a powerful network of ideas, experts and solutions  
• SEO that scores each of your web pages and recommends ways to appear higher in search results.  
• When people visit your site, Marketo personalizes content based on their industry, company size and more even if they are anonymous to immediately engage visitors and drive more conversions 
• It finds the assets buried inside across your website and recommends the right content to the right person using predictive intelligence  
• When an anonymous visitor leaves your website and goes to another site, Marketo helps pull them back with a personalized ad by sharing their company details with popular ad networks  
• Create targeted email campaigns  
• Leverage audience hub to create a targeted audience instantly 
• Integrates with leading webinar providers for an automated solution  
• Marketo gives you visibility to see how your campaigns influence deals at each stage  
• Strengthen weak areas based on visual reports and analytics