LinkedIn Ads is a marketing tool that allows users to share paid advertisements on LinkedIn. This type of marketing promotes presence on the platform and growth in the professional market. LinkedIn Ads is effective for those looking to work with other businesses, market to influential professionals, and get more leads consistently by boosting content and creating targeted promotions to reach a specific audience of LinkedIn members.
Why LinkedIn Ads?
- For B2B marketers, LinkedIn is a viable platform for lead generation. It helps to increase sales and build connections
- With LinkedIn Ads, businesses can get valuable new customers. Around 80% of the leads coming from social media are from LinkedIn
- In contrast to other major ad platforms, LinkedIn Ads convert leads 3 times better
- The users on LinkedIn have twice the buying power of an average user on the internet
- The most popular B2B social media platform for content distribution
- Enables you to build a trusted and sustainable brand online in a professional market
- B2C firms can also use their campaigns for service and product sales, hiring talented individuals, increasing business reach and recognition.
- With LinkedIn, you can target by job titles, locations, industry, level of education, and more
- Easier way for companies to reach certain business goals