Facebook Ads are messages or advertisements placed on Facebook to be seen by selected users using the platform’s targeting tools. With Facebook Ads, you can target users based on their demographic, profile information, relationship status and geographic location. Facebook Advertising is based on a pay-per-click (PPC) advertising model where you are required to pay the network each time someone clicks your ad.
Why Facebook Ads?
- With Facebook Ads, you can reach a large global audience
- Proper targeting can drive traffic to your website and increase your conversion rate for cheap
- Facebook Ads are a great way for businesses to drive engagement, brand awareness and make more sales
- You can create your custom audience using several ad targeting options.
- The customization element of Facebook Ads can help you get better response and greatly reduce your customer acquisition cost
- These ads can generate repeat business
- You can run retargeting campaigns to increase sales by bringing users who have visited your website back to finish what they had started
- Facebook Advertising enables businesses to increase their ad visibility, and measure campaign goals, performance and defined metrics to run better campaigns in the future.
- Facebook Ads give brands better opportunities to enhance customer loyalty by engaging audience, leading to more growth