Oracle Eloqua is a software by Oracle, aimed towards marketers specifically in the business-to-business sector. Its basic purpose is to provide a SaaS Platform for B2B Marketing professionals, helping them manage their campaigns in a much better and organized way as a step to generate more sales. As a marketing solution for enterprises, it comes in different editions which can be chosen by the users on basis of affordability and requirements.
Why Oracle Eloqua?
- It is a perfect solution to track sales-related activities such as customer buying cycle, drafting targeted marketing campaigns, and then tracking the performance of the campaigns. It helps the marketing strategies to be more organized and streamlined as well as gives an idea of how effective they are!
- Ease of integration with other applications, especially the Customer Relationship Management Software gives Eloqua an added advantage. It can also integrate with Oracle Social Cloud, Oracle Content Marketing, Oracle Content and Experience, and Oracle Service Cloud tools.
- It gives a detailed account of customer segmentation. This allows the marketers to develop marketing campaigns for each target segment. Additionally, it adds a bit of personalization and updates required leading to more sales generation.
- Security features for data protection include granular access controls, encryption, and SSO Features.