MailChimp is an online platform that is used for marketing automation and email marketing service. It designs, creates, sends, and analyzes emails and advertising campaigns. Also, MailChimp offers email tracking, campaign transparency, ability to manage mailing lists, and view success and click-through rates. It powers your email marketing efforts and is a great resource to have especially for a growing business.
Why MailChimp?
- MailChimp offers creation of custom templates and ability to select from a variety of pre-designed templates and campaigns
- Easy to use and reliable
- Free to start with
- Viable source for email marketing
- Have up to 2000 email addresses or contacts for free
- Create ads on Facebook, Instagram and Google and build customized landing pages
- Create RSS-to-email automatic campaigns that would start sending based on triggers that you have set
- Email Segmentation: Users can send a campaign to their entire mailing list, or target specific people based on available list data.
- The Google Analytics integration provides advanced stats on how is your campaign affecting traffic to your website. These reports can be shared with colleagues and clients.